| Corporate
Marketing Tools
Your
company materials should persuade your prospects and inform
them that your company has something valuable to offer
them. It should then motivate them to purchase that product
or service. You can do this by putting your materials
through the following five point test:
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• |
Question
1:
Are you defining the nature of your product and/or
service and all the features that would be of interest
to the prospective consumer? |
|
• |
Question
2:
Have you positioned your product and/or service
to define clearly why you are different from your
competitor? Have you touched on the pain-points
that your product and/or service eases? Why do they
need you? |
|
• |
Question
3:
Did you write your market material with your target
audience in mind? Did you write your collateral
without doing a demographic study of your prospects.
|
|
• |
Question
4:
Is your collateral easy to understand? Does it flow
smoothly and rapidly without causing confusion?
Does it contain a friendly and extroverted tone?
Is it uncluttered, persuasive and involving? |
• |
Question
5:
Can your sales team distribute the material and
know that it will peak the interest of your prospect
or will it lose them in the egotistical paragraphs
regarding your companies status and brand rather
than the benefits that you have to offer them? |
Keep these questions in mind when you choose CreativEnergy
to produce your marketing/design for newsletters, advertising
copy, websites, collateral and sales letters. Always remember
people want to buy - they don't want to be sold.
Call
us today to discuss what Marketing Tools your company
may need.
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